Walmart to sell "house" wine

(AP) 8/23/06 Wal-Mart announced today that they will soon be offering customers a new discount item: Wal-Mart’s own brand of wine. The world’s largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wines,” said Kathy Micken, professor of marketing at Georgetown University in Washington. She continued, "But the right name is extremely important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand. The top surveyed names in popularity are:


10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations


And the number 1 name for Wal-Mart Wine...


1. Nasti Spumante

According to Micken, "The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel)."