Consumer Reports deconstructs bad ads

If you watch any TV, you've seen the barrage of advertisements for prescription medications. They always start by showing someone in distress—from insomnia, allergies, erectile dysfunction or other medical condition. But after taking the drug, the person is either sleeping soundly or running through the fields, depending on the original ailment, while the announcer reads a scary list of side effects in a voice so soothing that they almost sound fun.