Young Children Prefer The Taste Of Branded Fast Foods

A new US study suggests that preschool children prefer the taste of fast food and drinks from McDonald's branded packages to the same food and drinks from unbranded packages.

The results showed that:
On average, the children preferred the taste of the food and drink in the McDonald's packaging over the identical products in unmarked packaging.
The result for hamburgers was 48.3 per cent vs. 36.7 per cent.
For chicken nuggets the result was 59 per cent vs. 18 per cent.
For baby carrots the result was 54.1 per cent vs. 23 per cent.
For french fries the result was 76.7 per cent vs. 13.3 per cent.
For milk or apple juice the result was 61.3 per cent vs. 21 per cent.
Futher analysis showed that 4 out of 5 times, children preferred the taste of food and drink that they thought was from McDonald's.
Preschool children who had more TV sets in their homes, and children who ate McDonald's foods more frequently were also more likely to prefer McDonald's branded food and drink to the identical unbranded items.