When the winner of the Breast Summer Contest Ever was finally announced, the attacks of even one of the harshest critics were blunted.
The prize of breast augmentation surgery initially drew the howls of protest that it objectified women and encouraged body image dissatisfaction.
A complaint was filed with the Ad Standards Council and the Canadian Broadcast Standards Council and the Calgary radio station that launched the contest was inundated with angry e-mails, Facebook messages and tweets.
But the winner announced Wednesday was Avery Mitchell, a transgendered contestant in the process of transforming into a woman.
She earned a whopping 76 per cent of the more than 30,000 online votes drawn by the contest that was dreamed up by AMP Radio 90.3
Read more: http://www.calgaryherald.com/health/Critics+silenced+transgendered+Calgarian+wins+breast+implant+contest/5135901/story.html#ixzz1Stpm78em
